{"componentChunkName":"component---src-templates-casestudyaudl-js","path":"/case-studies/audl-pr/","result":{"pageContext":{"id":"8dd567c0-2914-54bc-845c-1dc8c5ee5179","link":"https://apiold.meritmile.com/case-studies/audl-pr/","slug":"audl-pr","status":"publish","template":"page-casestudyone.php","title":"AUDL PR","date":"Mon Oct 24th 2022","modified":"Mon Mar 25th 2024","author":{"name":"Sarah Gibson"},"acf":{"header_image":{"csOneHedImaLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":3.870967741935484,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 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Ultimate is a fast, flowing, and highly athletic low-contact sport that is played by advancing a disc (frisbee) down a field to score by passing into the end zone. Players cannot run with the disc, and play continues until one team scores.</p>\n<p>With pinpoint passing and the unique flight of the disc, each game generates many exciting catches and defensive plays that frequently appear on EPSN’s Sports Center Top 10, Fox Sports, Bleacher Report, and other leading sports shows.</p>\n<p>The league has 22 teams playing in the US and Canada. Each team competes in a 12game regular season schedule, with top teams entering a playoff round and divisional winners advancing to a final four style Championship Weekend. The league’s audience enjoys exciting, affordable, family-friendly events.</p>\n","second_paragraph":"<h3>Challenge</h3>\n<p>The sport of Ultimate Disc is often confused with the sport of Frisbee golf. Because of this, it was important to educate the media about the American Ultimate Disc League, the history behind the game, its diversity and inclusion initiatives, and how it&#8217;s grown to become a sport that will soon be included in the Summer Olympic games. Merit Mile needed to present a strategy to help The AUDL establish itself as the “Ultimate” sport where players execute incredible displays of athleticism while having the utmost respect for each other and the game.</p>\n","third_paragraph":"<h3>Solutions</h3>\n<p>Merit Mile created an integrated Public Relations program utilizing the insight, data, and player profiles provided by the AUDL. Merit Mile developed a key messaging framework, created unique story angles, and provided thought leadership interviews, further establishing The AUDL as a credible leader in the world of professional sports.</p>\n","fourth_paragraph":"<h3>Results</h3>\n<p>With the help of Merit Mile, The AUDL is now inserted into conversations across all markets in the United States. The AUDL has also been featured in a variety of top TV shows, publications, and podcasts.</p>\n<div>\n<div>For the first six months of the AUDL&#8217;s engagement with Merit Mile, &lt;b&gt;the client averaged $231.17 return on every dollar invested into their public relations program.</div>\n</div>\n","website_url":""},"yoast":{"title":"Driving National Awareness for a Growing Professional Sports League","metadesc":"Merit Mile helps the AUDL position themselves in the media using proven Public Relations strategies to raise awareness and boost engagement with its growing fanbase.","focuskw":"","linkdex":"","metakeywords":"","canonical":"","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"Merit Mile helps the AUDL position themselves in the media using proven Public Relations strategies to raise awareness and boost engagement with its growing fanbase.","opengraph_title":"Driving National Awareness for a Growing Professional Sports League","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2022/09/microsoft-nuance-header.jpg"},"twitter_title":"Driving National Awareness for a Growing Professional Sports League","twitter_description":"Merit Mile helps the AUDL position themselves in the media using proven Public Relations strategies to raise awareness and boost engagement with its growing fanbase.","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2022/09/microsoft-nuance-header.jpg"}},"content":"","pagePath":"/case-studies/audl-pr/","childWordPressAcfAddSingleVideoWithText":null}},"staticQueryHashes":["63159454"]}