{"componentChunkName":"component---src-templates-casestudyblackbook-js","path":"/case-studies/black-book/","result":{"pageContext":{"id":"0928cf3c-0c64-50ba-a27d-8ed3f48ac94c","link":"https://apiold.meritmile.com/case-studies/black-book/","slug":"black-book","status":"publish","template":"page-casestudyone.php","title":"Black Book","date":"Tue Nov 6th 2018","modified":"Mon Mar 25th 2024","author":{"name":"Sarah Gibson"},"acf":{"header_image":{"csOneHedImaLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":3.84,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 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positioning.","quote_text":null,"client_logo":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2018/11/black-book-logo.jpg","media_details":{"width":400,"height":100},"csOneCliLogLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":4,"sizes":"(max-width: 400px) 100vw, 400px","src":"/static/a433431c4a0a02b968563204ee06b6ca/2244e/black-book-logo.jpg","srcSet":"/static/a433431c4a0a02b968563204ee06b6ca/f836f/black-book-logo.jpg 200w,\n/static/a433431c4a0a02b968563204ee06b6ca/2244e/black-book-logo.jpg 400w","srcSetWebp":"/static/a433431c4a0a02b968563204ee06b6ca/61e93/black-book-logo.webp 200w,\n/static/a433431c4a0a02b968563204ee06b6ca/1f5c5/black-book-logo.webp 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Since 1955, Black Book has delivered valuation and financial data (from “black books” to mobile apps!) to auto dealers, OEMs, and lenders. And here’s what Merit Mile was faced with&#8230;</p>\n","second_paragraph":"<h3>Challenge</h3>\n<p>Hearst and Black Book partnered with an authority in the consumer credit industry for an innovative method of connecting car shoppers with at-the-ready auto dealers. The vision was a new online credit score estimator, and this required a research-driven action plan.</p>\n","third_paragraph":"<h3>Solutions</h3>\n<p>Merit Mile designed an end-to-end research program starting with a benchmark awareness study of consumer opinions. The team then followed with a focus group study to better understand customer experiences and expectations of privacy from this new online tool. These learnings could then be presented and used to refine the web application while aiming to increase user consumption.</p>\n","fourth_paragraph":"<h3>Results</h3>\n<p>After producing the survey-driven benchmark study and results, Merit Mile conducted several usability focus group studies via one-on-one sessions with end users. A pre‐test questionnaire gathered additional demographic and technographic data. A post‐test questionnaire collected quantifiable satisfaction ratings regarding various elements of the online experience. The insights ultimately fed directly into the application user experience and yielded an increase in online conversions by 2X, from 8% to 16%.</p>\n","website_url":"https://www.blackbook.com/"},"yoast":{"title":"Black Book Case Study | Research | Merit Mile","metadesc":"Read how Black Book/Hearst partnered with Merit Mile to conduct market research and ultimately increase online conversions by 2x. ","focuskw":"","linkdex":"","metakeywords":"","canonical":"https://www.meritmile.com/case-studies/black-book/","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"Read how Black Book/Hearst partnered with Merit Mile to conduct market research and ultimately increase online conversions by 2x. ","opengraph_title":"Black Book Case Study | Research | Merit Mile","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2018/11/black-book-desktop.jpg"},"twitter_title":"Black Book Case Study | Research | Merit Mile","twitter_description":"Read how Black Book/Hearst partnered with Merit Mile to conduct market research and ultimately increase online conversions by 2x. ","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2018/11/black-book-desktop.jpg"}},"content":"","pagePath":"/case-studies/black-book/","childWordPressAcfAddFullWidthVideo":{"background_image":{"localFile":{"childImageSharp":{"fluid":{"sizes":"(max-width: 800px) 100vw, 800px","src":"/static/05e309b26cd68542202a9c5d23cd2ea4/14b42/black-book-video.jpg","srcSet":"/static/05e309b26cd68542202a9c5d23cd2ea4/f836f/black-book-video.jpg 200w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/2244e/black-book-video.jpg 400w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/14b42/black-book-video.jpg 800w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/47498/black-book-video.jpg 1200w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/0e329/black-book-video.jpg 1600w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/27fce/black-book-video.jpg 3840w","srcSetWebp":"/static/05e309b26cd68542202a9c5d23cd2ea4/61e93/black-book-video.webp 200w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/1f5c5/black-book-video.webp 400w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/58556/black-book-video.webp 800w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/99238/black-book-video.webp 1200w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/7c22d/black-book-video.webp 1600w,\n/static/05e309b26cd68542202a9c5d23cd2ea4/65973/black-book-video.webp 3840w","srcWebp":"/static/05e309b26cd68542202a9c5d23cd2ea4/58556/black-book-video.webp","base64":"data:image/jpeg;base64,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","aspectRatio":1.8181818181818181}}},"media_details":{"height":2118},"source_url":"https://apiold.meritmile.com/wp-content/uploads/2018/11/black-book-video.jpg"},"youtube_id":"SN_7-VnQwqg"}}},"staticQueryHashes":["63159454"]}