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Gibson"},"acf":{"header_image":{"csOneHedImaLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":3.84,"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAAFABQDASIAAhEBAxEB/8QAFwABAAMAAAAAAAAAAAAAAAAAAAIDBP/EABYBAQEBAAAAAAAAAAAAAAAAAAABAv/aAAwDAQACEAMQAAABy2lTDH//xAAXEAEBAQEAAAAAAAAAAAAAAAABAAIh/9oACAEBAAEFAksdL//EABYRAQEBAAAAAAAAAAAAAAAAAAEQIf/aAAgBAwEBPwFMn//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQIBAT8BP//EABQQAQAAAAAAAAAAAAAAAAAAABD/2gAIAQEABj8Cf//EABkQAQADAQEAAAAAAAAAAAAAAAEAESFBUf/aAAgBAQABPyE28DYuZKPJ/9oADAMBAAIAAwAAABAPz//EABURAQEAAAAAAAAAAAAAAAAAAAEQ/9oACAEDAQE/EAn/xAAUEQEAAAAAAAAAAAAAAAAAAAAQ/9oACAECAQE/ED//xAAaEAEAAwADAAAAAAAAAAAAAAABABEhQWGR/9oACAEBAAE/EKGAVgckGxKqMJ1PJ//Z","sizes":"(max-width: 1920px) 100vw, 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loyalty.","quote_text":null,"client_logo":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2018/11/citrix-logo.jpg","media_details":{"width":316,"height":118},"csOneCliLogLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":2.6666666666666665,"sizes":"(max-width: 316px) 100vw, 316px","src":"/static/0ae33f57dd4497d4e4074a5ce3d9a1f0/a5b68/citrix-logo.jpg","srcSet":"/static/0ae33f57dd4497d4e4074a5ce3d9a1f0/f836f/citrix-logo.jpg 200w,\n/static/0ae33f57dd4497d4e4074a5ce3d9a1f0/a5b68/citrix-logo.jpg 316w","srcSetWebp":"/static/0ae33f57dd4497d4e4074a5ce3d9a1f0/61e93/citrix-logo.webp 200w,\n/static/0ae33f57dd4497d4e4074a5ce3d9a1f0/9590d/citrix-logo.webp 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Anywhere. At any time. And on any device or network. Citrix solutions are in use by more than 400,000 organizations including 99 percent of the <em>Fortune</em> 100 and 98 percent of the <em>Fortune</em> 500.</p>\n","second_paragraph":"<h3>Challenge</h3>\n<p>The Citrix Service Provider (CSP) channel team engaged Merit Mile to help support new partner recruitment goals with an integrated campaign. Citrix had a goal to recruit 1,000 net new channel partners and have 65% of these new partners transacting within 95 days.</p>\n","third_paragraph":"<h3>Solutions</h3>\n<p>Merit Mile created a recruitment program that connected with Managed Service Providers (MSPs) and communicated the business opportunity and market trends for Citrix-powered hosted services. The program also fostered the business evolution of these hosting partners toward cloud services.</p>\n","fourth_paragraph":"<h3>Results</h3>\n<p>Citrix Service Provider cloud and subscription-based revenues are already making an impact at Citrix. The company added 655 new channel partners in 2018, a 37.5 percent increase from the year prior. Also in 2018, the company’s SaaS business grew more than 200%, and the Citrix Service Provider business crossed the 1.7 million active-user-per-month threshold. Citrix Service Provider companies, a partner program subset, offer desktop as a service, application hosting and other subscription-based technologies. Source: Tech Target January 2019, CRN March 2019</p>\n","website_url":"https://citrixserviceprovider.com/"},"yoast":{"title":"Citrix Case Study | Advertising | Merit Mile","metadesc":"View the Citrix case study to see how Merit Mile successfully created an advertising campaign to recruit and engage with new Citrix Service Provider partners. ","focuskw":"","linkdex":"","metakeywords":"","canonical":"https://www.meritmile.com/case-studies/citrix/","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"View the Citrix case study to see how Merit Mile successfully created an advertising campaign to recruit and engage with new Citrix Service Provider partners. ","opengraph_title":"Citrix Case Study | Advertising | Merit Mile","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2018/11/citrix-desktop.jpg"},"twitter_title":"Citrix Case Study | Advertising | Merit Mile","twitter_description":"View the Citrix case study to see how Merit Mile successfully created an advertising campaign to recruit and engage with new Citrix Service Provider partners. ","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2018/11/citrix-desktop.jpg"}},"content":"","pagePath":"/case-studies/citrix/","childWordPressAcfAddSingleVideoWithText":{"youtube_id":"Iy6QCOVKJ5c","text":"<h3>Deliverables</h3>\n<ul>\n<li>Strategy &amp; Planning</li>\n<li>Messaging &amp; Positioning Framework</li>\n<li>End-to-end Campaign Development:\n<ul>\n<li>Print Advertising</li>\n<li>Email</li>\n<li>Microsite</li>\n<li>Video</li>\n<li>Campaign Guidance &amp; Presentation</li>\n</ul>\n</li>\n</ul>\n","image":{"localFile":{"childImageSharp":{"fluid":{"sizes":"(max-width: 800px) 100vw, 800px","src":"/static/eaecc79bde01216a59164d63044c4e2b/ee604/citrix-video.png","srcSet":"/static/eaecc79bde01216a59164d63044c4e2b/69585/citrix-video.png 200w,\n/static/eaecc79bde01216a59164d63044c4e2b/497c6/citrix-video.png 400w,\n/static/eaecc79bde01216a59164d63044c4e2b/ee604/citrix-video.png 800w,\n/static/eaecc79bde01216a59164d63044c4e2b/f3583/citrix-video.png 1200w,\n/static/eaecc79bde01216a59164d63044c4e2b/712c9/citrix-video.png 1346w","srcSetWebp":"/static/eaecc79bde01216a59164d63044c4e2b/61e93/citrix-video.webp 200w,\n/static/eaecc79bde01216a59164d63044c4e2b/1f5c5/citrix-video.webp 400w,\n/static/eaecc79bde01216a59164d63044c4e2b/58556/citrix-video.webp 800w,\n/static/eaecc79bde01216a59164d63044c4e2b/99238/citrix-video.webp 1200w,\n/static/eaecc79bde01216a59164d63044c4e2b/6ef87/citrix-video.webp 1346w","srcWebp":"/static/eaecc79bde01216a59164d63044c4e2b/58556/citrix-video.webp","tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='400'%20height='225'%20viewBox='0%200%20400%20225'%20preserveAspectRatio='none'%3e%3cpath%20d='M0%20113v112h401V0H0v113m192-56c-4%202-7%204-9%208l-3%205-6-1c-15-1-25%207-28%2021-1%205-1%205-4%207-22%207-21%2040%201%2046%206%202%2039%203%2039%201l-1-1c-3%200-15-14-15-18l3%204c8%2014%2027%2021%2044%2015%207-3%2017-12%2020-20%201-3%202-5%202-3%200%205-12%2022-16%2022l-1%201c0%202%2044%201%2048-1a25%2025%200%2000-3-47c-1%200-2-2-2-5-3-14-13-23-27-22-7%200-7%200-9-3-7-11-21-15-33-9m-3%2024c-6%202-12%206-15%2011l-5%205v1l5-4c10-14%2029-17%2043-8%205%203%205%203%204%207%200%205%203%209%206%207%203-1%203%202%200%205-2%204-3%206-1%206l3-3%202-2v6l1%207v-8l-2-12c-2-5-4-7-4-4%201%202-1%203-2%201l1-3c2-2-7-9-14-12-6-2-16-3-22%200m-8%2011c-5%203-6%208-6%2019v11l3%203c3%203%209%204%2014%202l3-1v-14l-1-10v5l-3-2h-9c-2%201-3%200-1-4s3-5%2010-5c3%200%204-1%204-2%200-3-10-4-14-2m18%201c-4%203-1%205%205%204%207-2%2011%202%208%207-2%203-2%203%200%205%202%201%203%201%204-1%204-5%203-13-2-16-3-2-12-1-15%201m-17%2019c-4%203-1%2011%203%2011l4-2c2-1%203-8%201-10-2-1-7-1-8%201m23%206c-11%209-11%209-7%2010h12c8%200%209-1%209-3s-1-3-9-3h-4l4-5c6-7%204-6-5%201'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA8klEQVQoz42SVw+CMBSF+dMuHInjyTiiMYqDFqERccVoQAWKFlwvxr/kjSY+gKPJSdM29zunt62Q7uFvyjz1o0D4jPUVUFKSE5L8mvPCkJbqolh7UB8Z7ck80UFPCw4YSCitEn21s49BcD2ftq4rgYWEMn9hsYdzg6FN6ZqyxtJurRzFoqbrVYiejPBCKBb6nJqb+/VSn1vxGV2cbqrp7PbM9fZgKnbRHxgtloyxjXdQLWdme37gwxIco9f2oeci0uCQNTLuGNOmbpRVvUrGsBmKDcPQcLavlDCB0iLWCkjLyyoIliWscT3VO0GMjFyfhFMPfkuEom9Ck+MAAAAASUVORK5CYII=","aspectRatio":1.7857142857142858,"presentationHeight":449,"presentationWidth":800}}},"media_details":{"height":756,"width":1346}},"alignment":"Left"}}},"staticQueryHashes":["63159454"]}