Fleet Advantage—a Merit Mile client for over ten years—is the largest independent lessor for heavy-duty Class-8 trucks and has over $3 Billion assets and over 20,000 units under its Life Cycle Cost Management program. This comprises a client portfolio of more than 50 of America’s top corporate fleets, including five (5) of the top 10 private fleets in the country. Fleet Advantage guarantees the absolute lowest cost of operation by providing fleet asset management, financing solutions, and fleet analytics, using the latest equipment technology to achieve optimum vehicle productivity and maximum safety. Fleet Advantage’s model of TCO, clean diesel, and safety-enhanced trucks with shorter life cycles complement their customers’ ESG goals.
\n","second_paragraph":"Fleet Advantage relied on Merit Mile to help communicate its innovative approaches, share success stories from satisfied clients, and establish itself as the leading provider of fleet management solutions.
\nManaging a fleet of heavy-duty trucks involves numerous complexities, from cost management to ensuring the latest safety features. Fleet Advantage faces a unique PR challenge in communicating these multifaceted benefits and effectively conveying the value and practical benefits of these solutions to fleet managers and decision-makers.
\nThe goal was to educate potential clients on the advantages of their offerings and showcase how their expertise can transform fleet operations, making them more efficient, cost-effective, and safe.
\n","third_paragraph":"Merit Mile created an integrated Public Relations program leveraging Fleet Advantage’s advanced data analytics and innovative fleet management solutions. Merit Mile helped shape key messaging framework tailored to Fleet Advantage’s diverse offerings, including Life Cycle Cost Management, the EVAN (Electric Vehicle Analytic Navigator) tool, and flexible leasing options, further establishing the company as the largest independent lessor for heavy-duty Class-8 trucks.
\n","fourth_paragraph":"With the help of Merit Mile, Fleet Advantage has significantly increased its brand presence, becoming a regular feature in key industry publications and leading business media outlets in the United States, including transportation, fleet management, and logistics. The company’s executives have established themselves as thought leaders, frequently providing expert insights and commentary on critical topics, and the company’s innovative solutions and success stories are now widely recognized and respected within the industry.
\nFleet Advantage’s contributions to the transportation fleet management industry have also been acknowledged through hundreds of industry awards, further cementing its position as a leader in the field. The successful execution of the integrated PR strategy has effectively communicated the company’s value propositions, resulting in a more prominent and influential presence within the industry’s media landscape.
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