{"componentChunkName":"component---src-templates-casestudygnd-js","path":"/case-studies/giesecke-devrient/","result":{"pageContext":{"id":"ac3ddf8f-2b45-5579-96e3-170ebb3037d6","link":"https://apiold.meritmile.com/case-studies/giesecke-devrient/","slug":"giesecke-devrient","status":"publish","template":"page-casestudyone.php","title":"Giesecke+Devrient","date":"Wed Jan 7th 2026","modified":"Mon Feb 9th 2026","author":{"name":"John Sternal"},"acf":{"header_image":{"csOneHedImaLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":3.870967741935484,"base64":"data:image/webp;base64,UklGRl4AAABXRUJQVlA4IFIAAACwAwCdASoUAAUAPtFUo0uoJKMhsAgBABoJYwCw7CPyCpTZk/vS4AD+0f2GiBTOwPVp2c8dNw1QKmaxs3ls8PPcDP0OHY+tW4bxMDxK//MDRgAA","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/2195d12e7f8b052946d85fe1c8fdd11a/25f09/gnd-hero.webp","srcSet":"/static/2195d12e7f8b052946d85fe1c8fdd11a/61be4/gnd-hero.webp 480w,\n/static/2195d12e7f8b052946d85fe1c8fdd11a/1fb14/gnd-hero.webp 960w,\n/static/2195d12e7f8b052946d85fe1c8fdd11a/25f09/gnd-hero.webp 1920w","srcSetWebp":"/static/2195d12e7f8b052946d85fe1c8fdd11a/61be4/gnd-hero.webp 480w,\n/static/2195d12e7f8b052946d85fe1c8fdd11a/1fb14/gnd-hero.webp 960w,\n/static/2195d12e7f8b052946d85fe1c8fdd11a/25f09/gnd-hero.webp 1920w"}}}},"header_text":"Merit Mile helps G+D achieve brand prominence and U.S. growth through a strategic PR campaign","quote_text":null,"client_logo":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2026/01/gnd-logo.webp","media_details":{"width":475,"height":71},"csOneCliLogLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":6.666666666666667,"sizes":"(max-width: 475px) 100vw, 475px","src":"/static/3d046063d2581d4422f38bdd3559cbe9/955c4/gnd-logo.webp","srcSet":"/static/3d046063d2581d4422f38bdd3559cbe9/61e93/gnd-logo.webp 200w,\n/static/3d046063d2581d4422f38bdd3559cbe9/1f5c5/gnd-logo.webp 400w,\n/static/3d046063d2581d4422f38bdd3559cbe9/955c4/gnd-logo.webp 475w","srcSetWebp":"/static/3d046063d2581d4422f38bdd3559cbe9/61e93/gnd-logo.webp 200w,\n/static/3d046063d2581d4422f38bdd3559cbe9/1f5c5/gnd-logo.webp 400w,\n/static/3d046063d2581d4422f38bdd3559cbe9/955c4/gnd-logo.webp 475w","base64":"data:image/webp;base64,UklGRqoAAABXRUJQVlA4WAoAAAAQAAAAEwAAAgAAQUxQSD0AAAAAgnSM/+EdK3RvYGJ0UUDAYk9qY2OHG8b//3IAMDIxLi8oGTksJCctJXiNwP/YIwAAAAAAAAAAAAAAAAAAAFZQOCBGAAAAEAMAnQEqFAADAD7RVKNLqCSjIbAIAQAaCWkAAFSYOLiYAP7xu9e8pxyvhqzfV/C0o/Tf6QC5ykFZuRwIvi4FToRm4WoAAA=="}}}},"learn_more_url":"","desktop_image":null,"first_paragraph":"<p>Giesecke+Devrient (G+D), a Munich-based global SecurityTech company, engaged Merit Mile to expand its visibility and business development in the competitive U.S. market. By leveraging key data, developing thought leadership, and securing media coverage across financial, payments, and security technology verticals, the campaign elevated G+D’s authority and visibility in the U.S. <strong>With over 172 brand mentions and nearly 30 million impressions, the campaign significantly exceeded ROI expectations</strong>.</p>\n","second_paragraph":"<h3>Challenge</h3>\n<p>Expanding the presence of a German-based financial security technology leader into the U.S. market posed several challenges. These included navigating strict American regulatory frameworks, earning trust and credibility in a crowded industry, and translating brand messaging to resonate with U.S. audiences. Cultural nuances and localization, along with the need to develop key relationships with media and industry stakeholders, required a strategic, multi-faceted approach.</p>\n","third_paragraph":"<h3>Solutions</h3>\n<p>G+D partnered with Merit Mile to launch an integrated Public Relations program focused on thought leadership and strategic storytelling. Merit Mile created messaging frameworks for each of G+D’s core business units—Digital Security, Financial Platforms, and Currency Technology—and developed unique story angles. Merit Mile also coordinated and secured press briefings at high-impact industry events, helping position G+D as a trusted leader in financial security and payments innovation.</p>\n<p>Tapping into G+D’s internal data and insights, the PR strategy emphasized timely, authoritative content that connected G+D’s technology leadership with relevant U.S. market trends. Merit Mile placed stories in top-tier outlets and podcasts, reinforcing G+D’s credibility across key verticals.</p>\n","fourth_paragraph":"<h3>Results</h3>\n<p>The PR program helped G+D significantly increase its share of voice and visibility in the U.S. financial and security technology landscape.</p>\n<p>&nbsp;</p>\n","website_url":""},"yoast":{"title":"G+D Public Relations Program Drives U.S. Brand Visibility and Market Growth","metadesc":"G+D and Merit Mile partner on a strategic U.S. PR campaign to elevate thought leadership and market impact across financial, payment, and security technology sectors.","focuskw":"","linkdex":"","metakeywords":"","canonical":"","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"G+D and Merit Mile partner on a strategic U.S. PR campaign to elevate thought leadership and market impact across financial, payment, and security technology sectors.","opengraph_title":"G+D Public Relations Program Drives U.S. Brand Visibility and Market Growth","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2026/01/gnd-solutions.webp"},"twitter_title":"G+D Public Relations Program Drives U.S. Brand Visibility and Market Growth","twitter_description":"G+D and Merit Mile partner on a strategic U.S. PR campaign to elevate thought leadership and market impact across financial, payment, and security technology sectors.","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2026/01/gnd-solutions.webp"}},"content":"","pagePath":"/case-studies/giesecke-devrient/","childWordPressAcfAddSingleVideoWithText":null}},"staticQueryHashes":["63159454"]}