{"componentChunkName":"component---src-templates-casestudyhpe-js","path":"/case-studies/hpe/","result":{"pageContext":{"id":"76ccaf3b-8d28-5669-a6ff-ade1fd9c3b73","link":"https://apiold.meritmile.com/case-studies/hpe/","slug":"hpe","status":"publish","template":"page-casestudyone.php","title":"HPE","date":"Tue Nov 6th 2018","modified":"Mon Mar 25th 2024","author":{"name":"Sarah Gibson"},"acf":{"header_image":{"csOneHedImaLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":3.84,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 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masse.","quote_text":null,"client_logo":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2018/11/hpe-logo.jpg","media_details":{"width":360,"height":150},"csOneCliLogLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":2.4096385542168677,"sizes":"(max-width: 360px) 100vw, 360px","src":"/static/7b053c502e7c7c1a5b074c9bc21b25eb/e2788/hpe-logo.jpg","srcSet":"/static/7b053c502e7c7c1a5b074c9bc21b25eb/f836f/hpe-logo.jpg 200w,\n/static/7b053c502e7c7c1a5b074c9bc21b25eb/e2788/hpe-logo.jpg 360w","srcSetWebp":"/static/7b053c502e7c7c1a5b074c9bc21b25eb/61e93/hpe-logo.webp 200w,\n/static/7b053c502e7c7c1a5b074c9bc21b25eb/b6bb8/hpe-logo.webp 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HPE offers numerous opportunities for organizations to optimize the right mix of traditional IT and private cloud resources.</p>\n","second_paragraph":"<h3>Challenge</h3>\n<p>As global organizations embraced cloud computing, it was only natural that software design and licensing evolve. Right between the ISV and the end-user sits the HPE customer: the service provider. HPE needed a steady-drip solution for communicating the benefits of partnering with HPE SLMS to service providers who needed a strategic partner in IT distribution.</p>\n","third_paragraph":"<h3>Solutions</h3>\n<p>Merit Mile created a twelve-month integrated business development and marketing service campaign, leading with content creation for all appropriate social media outlets. This approach was synchronized with an online lead-generation system.</p>\n","fourth_paragraph":"<h3>Results</h3>\n<p>Increased recruitment of hosting service provider partners within the US market over 12 consecutive months. The broader campaign delivered over $85k/month in net new service provider revenue generation against a $100k investment.</p>\n","website_url":"https://www.hpe.com/us/en/home.html"},"yoast":{"title":"HPE Case Study | Social Media | Merit Mile","metadesc":"When HPE needed to recruit new service providers, our team created an integrated lead-generation and social media marketing campaign. Read to learn more.","focuskw":"","linkdex":"","metakeywords":"","canonical":"https://www.meritmile.com/case-studies/hpe/","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"When HPE needed to recruit new service providers, our team created an integrated lead-generation and social media marketing campaign. 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