KDDI Corporation is a leading Japanese telecommunications company and a member of the Global Fortune 300. Worldwide, KDDI maintains a diverse portfolio of managed networks, data centers, and cloud, security, and system integration services, which also includes 40 million Japanese mobile network subscribers.
\nIts US-based subsidiary, KDDI America, mainly provided ICT solutions including datacenter, colocation, peering, network, and systems integration services to several different industries since launching in the USA in 1989.
\nAs a formidable but still relatively unknown technology mainstay in America for 30+ years, KDDI America tapped Merit Mile via its go-to-market consultancy, Channel Ready!, in 2020 for the development, launch, and business lift it needed to support several ambitious and strategic initiatives including:
\n","second_paragraph":"With strategic plans in place, it was now time to get to work, beginning with the design, development, and launch of the KDDI America cloud services business.
\nFor background context, KDDI America owns and operates Telehouse, a global provider of data centers and carrier peering exchanges, with three US locations. Seeking to accelerate their data center customers’ demands for hybrid and multi-cloud services and reach new customers, KDDI America needed to establish themselves as a differentiated cloud services provider.
\nBy leveraging their carrier-grade datacenter and network infrastructure, KDDI America could act as a single source partner for cloud, connectivity, colocation, and communication services. However, achieving this vision and successfully entering the US market required a strategic and well managed go-to-market strategy. Merit Mile was called upon to lead the go-to-market plan and drive the launch of their Microsoft Cloud Service Provider (CSP) and AWS cloud services businesses.
\n","third_paragraph":"Once the strategy and messaging were defined, Merit Mile shifted into launch mode, developing the digital, marketing, communications, and suite of sales and marketing collateral in support of the launch. To establish a differentiated and uniquely ownable digital footprint for cloud services, www.kddiacloud.com was designed, developed, and hosted by Merit Mile. Owing to KDDI America’s strong relationship with Asia-Pacific enterprise customers operating in the US, the mobile-responsive site was designed for localization (L10N) in Japanese. The sites goals are direct: tell the why KDDI America for cloud services story, educate on high-value use cases, and provide a simple outlet for lead conversion. At the product marketing level, Merit Mile also authored and produced a video, customer presentations, and collateral brochures.
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