{"componentChunkName":"component---src-templates-portfolioitemdetail-js","path":"/portfolio/media/lead-generation/mdlive-lead-generation/","result":{"pageContext":{"id":"5367ef84-323f-596b-bbc7-614795eb9a44","link":"https://apiold.meritmile.com/portfolio/media/lead-generation/mdlive-lead-generation/","slug":"mdlive-lead-generation","status":"publish","template":"page-portfolio-item-detail.php","title":"MDLIVE Lead Generation","date":"Wed Mar 31st 2021","modified":"Wed May 24th 2023","author":{"name":"Mark Reino"},"yoast":{"title":"Brand positioning and messaging for healthcare providers","metadesc":"MDLIVE Lead Generation Media Work","focuskw":"","linkdex":"","metakeywords":"","canonical":"","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"MDLIVE Lead Generation Media Work","opengraph_title":"Brand positioning and messaging for healthcare providers","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-lead-gen-md-live.jpg"},"twitter_title":"Brand positioning and messaging for healthcare providers","twitter_description":"MDLIVE Lead Generation Media Work","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-lead-gen-md-live.jpg"}},"parent_element":{"title":"Lead Generation","slug":"lead-generation"},"content":"<p>With roughly 30 million members, MDLIVE wanted to penetrate key market segments—including health systems and health plans for awareness and demand generation. The team of Merit Mile healthcare marketers executed campaigns for health plans, health systems, and a third effort focused on winning-back old clients. Prior to creative exploration, Merit Mile researched buyer personas and created a detailed messaging and positioning framework. Ultimately, campaigns were created for self-service execution, including simple A/B testing elements for broader optimization. For more, please email us <a href=\"mailto:Hello@MeritMile.com?subject=MDLive Lead Gen Inquiry\">here</a>.</p>\n","pagePath":"/portfolio/media/lead-generation/mdlive-lead-generation/","featured_media":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/514315d789f7eb0eea8f89bde49a6de0/d8255/thumb-lead-gen-md-live.jpg","srcSet":"/static/514315d789f7eb0eea8f89bde49a6de0/9104c/thumb-lead-gen-md-live.jpg 480w,\n/static/514315d789f7eb0eea8f89bde49a6de0/a6352/thumb-lead-gen-md-live.jpg 960w,\n/static/514315d789f7eb0eea8f89bde49a6de0/d8255/thumb-lead-gen-md-live.jpg 1920w,\n/static/514315d789f7eb0eea8f89bde49a6de0/3ca0d/thumb-lead-gen-md-live.jpg 2304w","srcSetWebp":"/static/514315d789f7eb0eea8f89bde49a6de0/61be4/thumb-lead-gen-md-live.webp 480w,\n/static/514315d789f7eb0eea8f89bde49a6de0/1fb14/thumb-lead-gen-md-live.webp 960w,\n/static/514315d789f7eb0eea8f89bde49a6de0/25f09/thumb-lead-gen-md-live.webp 1920w,\n/static/514315d789f7eb0eea8f89bde49a6de0/f669d/thumb-lead-gen-md-live.webp 2304w","srcWebp":"/static/514315d789f7eb0eea8f89bde49a6de0/25f09/thumb-lead-gen-md-live.webp"}}}},"acf":{"previous_link":"/portfolio/media/lead-generation/liveaction-lead-generation/","next_link":"/portfolio/media/public-relations/compliancepoint/"}}},"staticQueryHashes":["63159454"]}