{"componentChunkName":"component---src-templates-portfolioitem-js","path":"/portfolio/media/lead-generation/","result":{"pageContext":{"id":"91fee4af-7917-57ff-aca9-c42d42e3189e","link":"https://apiold.meritmile.com/portfolio/media/lead-generation/","slug":"lead-generation","status":"publish","template":"page-portfolio-item.php","title":"Lead Generation","date":"Tue Mar 9th 2021","modified":"Wed May 24th 2023","author":{"name":"Mark Reino"},"yoast":{"title":"Merit Mile Lead Generation Portfolio","metadesc":"Lead Generation portfolio at Merit Mile","focuskw":"lead generation","linkdex":"42","metakeywords":"","canonical":"","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"Lead Generation portfolio at Merit Mile","opengraph_title":"Merit Mile Lead Generation Portfolio","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-lead-gen.jpg"},"twitter_title":"Merit Mile Lead Generation Portfolio","twitter_description":"Lead Generation portfolio at Merit Mile","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-lead-gen.jpg"}},"content":"<p>Nothing goes here&#8230;</p>\n","pagePath":"/portfolio/media/lead-generation/","acf":{"portfolio_categories":["media"],"slides":[{"slideImage":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/c4eed265932119c590d4e3ad2a76d50a/d8255/thumb-lead-gen-microsoft-nuance.jpg","srcSet":"/static/c4eed265932119c590d4e3ad2a76d50a/9104c/thumb-lead-gen-microsoft-nuance.jpg 480w,\n/static/c4eed265932119c590d4e3ad2a76d50a/a6352/thumb-lead-gen-microsoft-nuance.jpg 960w,\n/static/c4eed265932119c590d4e3ad2a76d50a/d8255/thumb-lead-gen-microsoft-nuance.jpg 1920w,\n/static/c4eed265932119c590d4e3ad2a76d50a/3ca0d/thumb-lead-gen-microsoft-nuance.jpg 2304w","srcSetWebp":"/static/c4eed265932119c590d4e3ad2a76d50a/61be4/thumb-lead-gen-microsoft-nuance.webp 480w,\n/static/c4eed265932119c590d4e3ad2a76d50a/1fb14/thumb-lead-gen-microsoft-nuance.webp 960w,\n/static/c4eed265932119c590d4e3ad2a76d50a/25f09/thumb-lead-gen-microsoft-nuance.webp 1920w,\n/static/c4eed265932119c590d4e3ad2a76d50a/f669d/thumb-lead-gen-microsoft-nuance.webp 2304w","srcWebp":"/static/c4eed265932119c590d4e3ad2a76d50a/25f09/thumb-lead-gen-microsoft-nuance.webp"}}}},"slide_text":"<p>When Nuance, now a part of Microsoft Corp., needed to drive registrations and attendance for webinars in various sectors, Merit Mile conceived and executed a digital demand marketing campaign that included account-based marketing (ABM) and content syndication partners to help convert specific demographic and firmographic targets. The results yielded over 2,000 qualified leads. For more, including detailed campaign results, please read the complete case study <a href=\"/case-studies/microsoft-nuance\">here</a>.</p>\n","slide_link":"/portfolio/media/lead-generation/microsoft-nuance-lead-generation/"},{"slideImage":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/b586374b1fe35fc0227aa9f748a8cf05/d8255/thumb-lead-gen-dxc.jpg","srcSet":"/static/b586374b1fe35fc0227aa9f748a8cf05/9104c/thumb-lead-gen-dxc.jpg 480w,\n/static/b586374b1fe35fc0227aa9f748a8cf05/a6352/thumb-lead-gen-dxc.jpg 960w,\n/static/b586374b1fe35fc0227aa9f748a8cf05/d8255/thumb-lead-gen-dxc.jpg 1920w,\n/static/b586374b1fe35fc0227aa9f748a8cf05/3ca0d/thumb-lead-gen-dxc.jpg 2304w","srcSetWebp":"/static/b586374b1fe35fc0227aa9f748a8cf05/61be4/thumb-lead-gen-dxc.webp 480w,\n/static/b586374b1fe35fc0227aa9f748a8cf05/1fb14/thumb-lead-gen-dxc.webp 960w,\n/static/b586374b1fe35fc0227aa9f748a8cf05/25f09/thumb-lead-gen-dxc.webp 1920w,\n/static/b586374b1fe35fc0227aa9f748a8cf05/f669d/thumb-lead-gen-dxc.webp 2304w","srcWebp":"/static/b586374b1fe35fc0227aa9f748a8cf05/25f09/thumb-lead-gen-dxc.webp"}}}},"slide_text":"<p>DXC.Technology SLMS remains an IT channel mainstay and cloud services distribution leader. When the need to recruit partners into their channel arose, Merit Mile conceived and executed a digital campaign that leveraged email, a custom cost savings online calculator, and LinkedIn advertising primarily. For more, including campaign results, please email us <a href=\"mailto:DXC@MeritMile.com?subj=DXC Portfolio Lead Gen Inquiry\">here</a>.</p>\n","slide_link":"/portfolio/media/lead-generation/dxc-lead-generation/"},{"slideImage":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/d30bea8dd9be46d7df2b725e20e211ba/d8255/thumb-lead-gen-jdl.jpg","srcSet":"/static/d30bea8dd9be46d7df2b725e20e211ba/9104c/thumb-lead-gen-jdl.jpg 480w,\n/static/d30bea8dd9be46d7df2b725e20e211ba/a6352/thumb-lead-gen-jdl.jpg 960w,\n/static/d30bea8dd9be46d7df2b725e20e211ba/d8255/thumb-lead-gen-jdl.jpg 1920w,\n/static/d30bea8dd9be46d7df2b725e20e211ba/3ca0d/thumb-lead-gen-jdl.jpg 2304w","srcSetWebp":"/static/d30bea8dd9be46d7df2b725e20e211ba/61be4/thumb-lead-gen-jdl.webp 480w,\n/static/d30bea8dd9be46d7df2b725e20e211ba/1fb14/thumb-lead-gen-jdl.webp 960w,\n/static/d30bea8dd9be46d7df2b725e20e211ba/25f09/thumb-lead-gen-jdl.webp 1920w,\n/static/d30bea8dd9be46d7df2b725e20e211ba/f669d/thumb-lead-gen-jdl.webp 2304w","srcWebp":"/static/d30bea8dd9be46d7df2b725e20e211ba/25f09/thumb-lead-gen-jdl.webp"}}}},"slide_text":"<p>Merit Mile&#8217;s &#8220;It Could Happen to You&#8221; campaign for JDL Technologies chronicled a series of realistic, but outrageous and amusing tales of woe that brought shock, harm, and maybe even irrevocable damage to businesses, employees, and their customers in Florida and Georgia. Beyond the serious yet light-hearted nature of the creative, we were most pleased to have doubled the target lead generation volume set at program onset. For more, please email us <a href=\"mailto:Hello@MeritMile.com?subject=JDL Lead Gen Inquiry\">here</a>.</p>\n","slide_link":"/portfolio/media/lead-generation/jdl-lead-generation/"},{"slideImage":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAALABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAMEBf/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/9oADAMBAAIQAxAAAAHuR0kmoX//xAAZEAADAAMAAAAAAAAAAAAAAAABAhEDEDL/2gAIAQEAAQUCNriLj43/AP/EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQMBAT8BP//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQIBAT8BP//EABkQAAIDAQAAAAAAAAAAAAAAAAABAiAhkf/aAAgBAQAGPwIey6Kn/8QAGhABAAIDAQAAAAAAAAAAAAAAARFBACAxIf/aAAgBAQABPyGTxy8kYCXLLarHXT//2gAMAwEAAgADAAAAECzP/8QAFhEAAwAAAAAAAAAAAAAAAAAAARAR/9oACAEDAQE/EIF//8QAFREBAQAAAAAAAAAAAAAAAAAAEBH/2gAIAQIBAT8Qp//EABoQAQEAAwEBAAAAAAAAAAAAAAERABBBMZH/2gAIAQEAAT8QJBJfzOYUaWUdy1lVKKuoXzX/2Q==","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/01a5ea897b1ef7b6b693985440712896/d8255/thumb-lead-gen-live-action.jpg","srcSet":"/static/01a5ea897b1ef7b6b693985440712896/9104c/thumb-lead-gen-live-action.jpg 480w,\n/static/01a5ea897b1ef7b6b693985440712896/a6352/thumb-lead-gen-live-action.jpg 960w,\n/static/01a5ea897b1ef7b6b693985440712896/d8255/thumb-lead-gen-live-action.jpg 1920w,\n/static/01a5ea897b1ef7b6b693985440712896/3ca0d/thumb-lead-gen-live-action.jpg 2304w","srcSetWebp":"/static/01a5ea897b1ef7b6b693985440712896/61be4/thumb-lead-gen-live-action.webp 480w,\n/static/01a5ea897b1ef7b6b693985440712896/1fb14/thumb-lead-gen-live-action.webp 960w,\n/static/01a5ea897b1ef7b6b693985440712896/25f09/thumb-lead-gen-live-action.webp 1920w,\n/static/01a5ea897b1ef7b6b693985440712896/f669d/thumb-lead-gen-live-action.webp 2304w","srcWebp":"/static/01a5ea897b1ef7b6b693985440712896/25f09/thumb-lead-gen-live-action.webp"}}}},"slide_text":"<p>Modern agencies are more than a pretty picture and snappy headline shops. Something that is often overlooked in-demand marketing campaigns is the back office. When LiveAction needed to bolster its online demo volume, we first provided CRM consulting support. Ultimately, our role in helping them migrate CRM platforms from Hubspot to Pardot proved useful in the back office. And when we streamlined their Salesforce.com / Pardot forms and creative, the business outcomes surpassed expectations. For more, please email us <a href=\"mailto:Hello@MeritMile.com?subject=LiveAction Lead Gen Inquiry\">here</a>.</p>\n","slide_link":"/portfolio/media/lead-generation/liveaction-lead-generation/"},{"slideImage":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/514315d789f7eb0eea8f89bde49a6de0/d8255/thumb-lead-gen-md-live.jpg","srcSet":"/static/514315d789f7eb0eea8f89bde49a6de0/9104c/thumb-lead-gen-md-live.jpg 480w,\n/static/514315d789f7eb0eea8f89bde49a6de0/a6352/thumb-lead-gen-md-live.jpg 960w,\n/static/514315d789f7eb0eea8f89bde49a6de0/d8255/thumb-lead-gen-md-live.jpg 1920w,\n/static/514315d789f7eb0eea8f89bde49a6de0/3ca0d/thumb-lead-gen-md-live.jpg 2304w","srcSetWebp":"/static/514315d789f7eb0eea8f89bde49a6de0/61be4/thumb-lead-gen-md-live.webp 480w,\n/static/514315d789f7eb0eea8f89bde49a6de0/1fb14/thumb-lead-gen-md-live.webp 960w,\n/static/514315d789f7eb0eea8f89bde49a6de0/25f09/thumb-lead-gen-md-live.webp 1920w,\n/static/514315d789f7eb0eea8f89bde49a6de0/f669d/thumb-lead-gen-md-live.webp 2304w","srcWebp":"/static/514315d789f7eb0eea8f89bde49a6de0/25f09/thumb-lead-gen-md-live.webp"}}}},"slide_text":"<p>With roughly 30 million members, MDLIVE wanted to penetrate key market segments—including health systems and health plans for awareness and demand generation. The team of Merit Mile healthcare marketers executed campaigns for health plans, health systems, and a third effort focused on winning-back old clients. Prior to creative exploration, Merit Mile researched buyer personas and created a detailed messaging and positioning framework. Ultimately, campaigns were created for self-service execution, including simple A/B testing elements for broader optimization. For more, please email us <a href=\"mailto:Hello@MeritMile.com?subject=MDLive Lead Gen Inquiry\">here</a>.</p>\n","slide_link":"/portfolio/media/lead-generation/mdlive-lead-generation/"}]}}},"staticQueryHashes":["63159454"]}