{"componentChunkName":"component---src-templates-portfolioitemdetail-js","path":"/portfolio/media/research/hearst-black-book/","result":{"pageContext":{"id":"f9fd4599-aa9d-5171-8670-6509021e2c4d","link":"https://apiold.meritmile.com/portfolio/media/research/hearst-black-book/","slug":"hearst-black-book","status":"publish","template":"page-portfolio-item-detail.php","title":"Hearst Black Book","date":"Wed Mar 31st 2021","modified":"Thu Apr 8th 2021","author":{"name":"Mark Reino"},"yoast":{"title":"Target audience focus groups deliver business objectives","metadesc":"Hearst Black Book Research Media Work","focuskw":"","linkdex":"","metakeywords":"","canonical":"","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"Hearst Black Book Research Media Work","opengraph_title":"Target audience focus groups deliver business objectives","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-research-bb.jpg"},"twitter_title":"Target audience focus groups deliver business objectives","twitter_description":"Hearst Black Book Research Media Work","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-research-bb.jpg"}},"parent_element":{"title":"Research","slug":"research"},"content":"<p>To ensure a compelling and conversion-focused user experience that met target audience goals as well as the objectives of the business partnership between Hearst Autos (Black Book) and Equifax, Merit Mile conducted a usability test on the new Black Book + Equifax Credit Application User Interface. The process included several onsite focus groups comprised of nearly 50 members of the broadest target audience cross-section, professional focus group moderation, testing and summary findings, as well as strategic recommendations for the beta and production launch of the application. For more on Merit Mile Research capabilities, please email us <a href=\"mailto:Hello@MeritMile.com?subject=Portfolio Inquiry from Hearst/Black Book Research Report\">here</a>.</p>\n","pagePath":"/portfolio/media/research/hearst-black-book/","featured_media":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/c7ef139c676401738cbee620bf437727/d8255/thumb-research-bb.jpg","srcSet":"/static/c7ef139c676401738cbee620bf437727/9104c/thumb-research-bb.jpg 480w,\n/static/c7ef139c676401738cbee620bf437727/a6352/thumb-research-bb.jpg 960w,\n/static/c7ef139c676401738cbee620bf437727/d8255/thumb-research-bb.jpg 1920w,\n/static/c7ef139c676401738cbee620bf437727/3ca0d/thumb-research-bb.jpg 2304w","srcSetWebp":"/static/c7ef139c676401738cbee620bf437727/61be4/thumb-research-bb.webp 480w,\n/static/c7ef139c676401738cbee620bf437727/1fb14/thumb-research-bb.webp 960w,\n/static/c7ef139c676401738cbee620bf437727/25f09/thumb-research-bb.webp 1920w,\n/static/c7ef139c676401738cbee620bf437727/f669d/thumb-research-bb.webp 2304w","srcWebp":"/static/c7ef139c676401738cbee620bf437727/25f09/thumb-research-bb.webp"}}}},"acf":{"previous_link":"/portfolio/media/research/microsoft/","next_link":"/portfolio/media/research/automotive-mindshare/"}}},"staticQueryHashes":["63159454"]}