{"componentChunkName":"component---src-templates-portfolioitemdetail-js","path":"/portfolio/media/research/microsoft/","result":{"pageContext":{"id":"941d27bd-36c4-5a65-867b-6f3024db8af3","link":"https://apiold.meritmile.com/portfolio/media/research/microsoft/","slug":"microsoft","status":"publish","template":"page-portfolio-item-detail.php","title":"Microsoft","date":"Wed Mar 31st 2021","modified":"Thu Apr 8th 2021","author":{"name":"Mark Reino"},"yoast":{"title":"Marketing research leads to specific business outcomes","metadesc":"Microsoft Research Media Work","focuskw":"","linkdex":"","metakeywords":"","canonical":"","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"Microsoft Research Media Work","opengraph_title":"Marketing research leads to specific business outcomes","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-research-msft-abc.jpg"},"twitter_title":"Marketing research leads to specific business outcomes","twitter_description":"Microsoft Research Media Work","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-research-msft-abc.jpg"}},"parent_element":{"title":"Research","slug":"research"},"content":"<p>Extending Azure to the worldwide breadth channel partner community first required that Microsoft gather insights from a key Azure pilot program. Then with those findings, use cases and GTM guidance could be built to support the pilot findings. The Merit Mile Azure for the Breadth Channel report documented the high-level pilot outcomes, collated key pilot-generated data, and offered strategic recommendations and supporting rationale for proceeding from the pilot to specific channel marketing activities designed to scale the Azure business among global partners and end customers. For more on Merit Mile Research capabilities, please email us <a href=\"mailto:Hello@MeritMile.com?subject=Portfolio Inquiry from MSFT ABC Research Report\">here</a>.</p>\n","pagePath":"/portfolio/media/research/microsoft/","featured_media":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/8c8fccec5ddb522409be57c47b7ad922/d8255/thumb-research-msft-abc.jpg","srcSet":"/static/8c8fccec5ddb522409be57c47b7ad922/9104c/thumb-research-msft-abc.jpg 480w,\n/static/8c8fccec5ddb522409be57c47b7ad922/a6352/thumb-research-msft-abc.jpg 960w,\n/static/8c8fccec5ddb522409be57c47b7ad922/d8255/thumb-research-msft-abc.jpg 1920w,\n/static/8c8fccec5ddb522409be57c47b7ad922/3ca0d/thumb-research-msft-abc.jpg 2304w","srcSetWebp":"/static/8c8fccec5ddb522409be57c47b7ad922/61be4/thumb-research-msft-abc.webp 480w,\n/static/8c8fccec5ddb522409be57c47b7ad922/1fb14/thumb-research-msft-abc.webp 960w,\n/static/8c8fccec5ddb522409be57c47b7ad922/25f09/thumb-research-msft-abc.webp 1920w,\n/static/8c8fccec5ddb522409be57c47b7ad922/f669d/thumb-research-msft-abc.webp 2304w","srcWebp":"/static/8c8fccec5ddb522409be57c47b7ad922/25f09/thumb-research-msft-abc.webp"}}}},"acf":{"previous_link":"/portfolio/media/public-relations/kddia/","next_link":"/portfolio/media/research/hearst-black-book/"}}},"staticQueryHashes":["63159454"]}