{"componentChunkName":"component---src-templates-portfolioitem-js","path":"/portfolio/media/research/","result":{"pageContext":{"id":"4cd13c21-e28c-5279-a06d-0e299c1db5ef","link":"https://apiold.meritmile.com/portfolio/media/research/","slug":"research","status":"publish","template":"page-portfolio-item.php","title":"Research","date":"Mon Mar 15th 2021","modified":"Thu Apr 8th 2021","author":{"name":"Mark Reino"},"yoast":{"title":"Merit Mile Research Portfolio","metadesc":"Research portfolio at Merit Mile","focuskw":"","linkdex":"","metakeywords":"","canonical":"","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"Research portfolio at Merit Mile","opengraph_title":"Merit Mile Research Portfolio","opengraph_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-research.jpg"},"twitter_title":"Merit Mile Research Portfolio","twitter_description":"Research portfolio at Merit Mile","twitter_image":{"source_url":"https://apiold.meritmile.com/wp-content/uploads/2021/02/thumb-research.jpg"}},"content":"<p>Nothing goes here&#8230;</p>\n","pagePath":"/portfolio/media/research/","acf":{"portfolio_categories":["media"],"slides":[{"slideImage":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/8c8fccec5ddb522409be57c47b7ad922/d8255/thumb-research-msft-abc.jpg","srcSet":"/static/8c8fccec5ddb522409be57c47b7ad922/9104c/thumb-research-msft-abc.jpg 480w,\n/static/8c8fccec5ddb522409be57c47b7ad922/a6352/thumb-research-msft-abc.jpg 960w,\n/static/8c8fccec5ddb522409be57c47b7ad922/d8255/thumb-research-msft-abc.jpg 1920w,\n/static/8c8fccec5ddb522409be57c47b7ad922/3ca0d/thumb-research-msft-abc.jpg 2304w","srcSetWebp":"/static/8c8fccec5ddb522409be57c47b7ad922/61be4/thumb-research-msft-abc.webp 480w,\n/static/8c8fccec5ddb522409be57c47b7ad922/1fb14/thumb-research-msft-abc.webp 960w,\n/static/8c8fccec5ddb522409be57c47b7ad922/25f09/thumb-research-msft-abc.webp 1920w,\n/static/8c8fccec5ddb522409be57c47b7ad922/f669d/thumb-research-msft-abc.webp 2304w","srcWebp":"/static/8c8fccec5ddb522409be57c47b7ad922/25f09/thumb-research-msft-abc.webp"}}}},"slide_text":"<p>Extending Azure to the worldwide breadth channel partner community first required that Microsoft gather insights from a key Azure pilot program. Then with those findings, use cases and GTM guidance could be built to support the pilot findings. The Merit Mile Azure for the Breadth Channel report documented the high-level pilot outcomes, collated key pilot-generated data, and offered strategic recommendations and supporting rationale for proceeding from the pilot to specific channel marketing activities designed to scale the Azure business among global partners and end customers. For more on Merit Mile Research capabilities, please email us <a href=\"mailto:Hello@MeritMile.com?subject=Portfolio Inquiry from MSFT ABC Research Report\">here</a>.</p>\n","slide_link":"/portfolio/media/research/microsoft/"},{"slideImage":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,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","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/c7ef139c676401738cbee620bf437727/d8255/thumb-research-bb.jpg","srcSet":"/static/c7ef139c676401738cbee620bf437727/9104c/thumb-research-bb.jpg 480w,\n/static/c7ef139c676401738cbee620bf437727/a6352/thumb-research-bb.jpg 960w,\n/static/c7ef139c676401738cbee620bf437727/d8255/thumb-research-bb.jpg 1920w,\n/static/c7ef139c676401738cbee620bf437727/3ca0d/thumb-research-bb.jpg 2304w","srcSetWebp":"/static/c7ef139c676401738cbee620bf437727/61be4/thumb-research-bb.webp 480w,\n/static/c7ef139c676401738cbee620bf437727/1fb14/thumb-research-bb.webp 960w,\n/static/c7ef139c676401738cbee620bf437727/25f09/thumb-research-bb.webp 1920w,\n/static/c7ef139c676401738cbee620bf437727/f669d/thumb-research-bb.webp 2304w","srcWebp":"/static/c7ef139c676401738cbee620bf437727/25f09/thumb-research-bb.webp"}}}},"slide_text":"<p>To ensure a compelling and conversion-focused user experience that met target audience goals as well as the objectives of the business partnership between Hearst Autos (Black Book) and Equifax, Merit Mile conducted a usability test on the new Black Book + Equifax Credit Application User Interface. The process included several onsite focus groups comprised of nearly 50 members of the broadest target audience cross-section, professional focus group moderation, testing and summary findings, as well as strategic recommendations for the beta and production launch of the application. For more on Merit Mile Research capabilities, please email us <a href=\"mailto:Hello@MeritMile.com?subject=Portfolio Inquiry from Hearst/Black Book Research Report\">here</a>.</p>\n","slide_link":"/portfolio/media/research/hearst-black-book/"},{"slideImage":{"localFile":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAALABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAABQABBv/EABYBAQEBAAAAAAAAAAAAAAAAAAMCBP/aAAwDAQACEAMQAAABXC6QpIFstBf/xAAZEAADAQEBAAAAAAAAAAAAAAABAgMABBH/2gAIAQEAAQUCsSsmozyxHo7FCz3/xAAVEQEBAAAAAAAAAAAAAAAAAAACEP/aAAgBAwEBPwFT/8QAFxEAAwEAAAAAAAAAAAAAAAAAAQIQQf/aAAgBAgEBPwFDk//EABoQAAIDAQEAAAAAAAAAAAAAAAERAAIQIiH/2gAIAQEABj8CsQZ0X1iMqgvc/8QAHBAAAgICAwAAAAAAAAAAAAAAAREAIRBxMUGR/9oACAEBAAE/IUXCBUZKdHowm+B5AGAwYuNuusf/2gAMAwEAAgADAAAAEK8f/8QAFhEBAQEAAAAAAAAAAAAAAAAAAREQ/9oACAEDAQE/EAy5/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAERIf/aAAgBAgEBPxBVwI//xAAYEAEBAQEBAAAAAAAAAAAAAAABEQAhMf/aAAgBAQABPxC7h1HpljkBEZdEcdCvjFA4kfHFASWJetVld//Z","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/b486c869a2c9a15e628b41bd75fe0ac6/d8255/thumb-research-auto-mindshare.jpg","srcSet":"/static/b486c869a2c9a15e628b41bd75fe0ac6/9104c/thumb-research-auto-mindshare.jpg 480w,\n/static/b486c869a2c9a15e628b41bd75fe0ac6/a6352/thumb-research-auto-mindshare.jpg 960w,\n/static/b486c869a2c9a15e628b41bd75fe0ac6/d8255/thumb-research-auto-mindshare.jpg 1920w,\n/static/b486c869a2c9a15e628b41bd75fe0ac6/3ca0d/thumb-research-auto-mindshare.jpg 2304w","srcSetWebp":"/static/b486c869a2c9a15e628b41bd75fe0ac6/61be4/thumb-research-auto-mindshare.webp 480w,\n/static/b486c869a2c9a15e628b41bd75fe0ac6/1fb14/thumb-research-auto-mindshare.webp 960w,\n/static/b486c869a2c9a15e628b41bd75fe0ac6/25f09/thumb-research-auto-mindshare.webp 1920w,\n/static/b486c869a2c9a15e628b41bd75fe0ac6/f669d/thumb-research-auto-mindshare.webp 2304w","srcWebp":"/static/b486c869a2c9a15e628b41bd75fe0ac6/25f09/thumb-research-auto-mindshare.webp"}}}},"slide_text":"<p>Merit Mile auto industry research findings have been an industry staple for over a decade. In an effort to cut through the clutter and discover which automotive brands are receiving the most press coverage in today&#8217;s leading automotive industry media outlets, we created the Merit Mile Automotive Mindshare Report which dynamically examines the press coverage generated for automotive brands month to month to gauge which companies have the largest share of voice in the industry. From today&#8217;s largest OEMs to providers of automotive data services, find out which brands are making headlines in automotive at www.automotivemindshare.com. For more on Merit Mile Research capabilities, please email us <a href=\"mailto:Hello@MeritMile.com?subject=Portfolio Inquiry from MM Auto Mindshare Research Report\">here</a>.</p>\n","slide_link":"/portfolio/media/research/automotive-mindshare/"}]}}},"staticQueryHashes":["63159454"]}